Great Wall Motors Ltd has assumed control of its vehicle distribution in Australia and New Zealand as of July 1, 2016.

Great Wall Motor Company is one of China’s largest and most successful automotive manufacturers. Established over 30 years ago, Great Wall has become China’s largest producer of SUVs and Utes.

With assets totalling almost 9 billion dollars, Great Wall is the only privately owned Chinese automotive company to be listed on the Hong Kong and Shanghai stock exchanges.

With two distinct brands (Great Wall and HAVAL), 45 holding subsidiaries, around 70,000 employees, four vehicle production bases and a production capacity of 950,000 units, Great Wall is a serious player in the global automotive world.

Great Wall Motors headquarters


We uphold the simple philosophy of “improving little by little every day”.

Corporate Mission

Take upon ourselves to creative value and benefits for our customers, staff and the communities we live in.

Building the best!

We are on our path to becoming a multinational company with international brands, globalised markets and modern management methods. We continue to develop global recognition as we strive to “build the best Chinese vehicles”.

In Australia

For many years now Great Wall has enjoyed a reputation worldwide for building tough, reliable, value for money vehicles. Since the Australian launch in 2009, more than 40,000 Great Wall vehicles have been sold here.

Our Designs

The Modelling Centre houses a professional design team of more than 300 staff members. It is responsible for the complete modelling of the vehicle development process and is capable of designing up to nine vehicles simultaneously. The team completes the whole process of car modelling, including conceptual design, digital modelling, clay modelling, colour and trim design and VR digital rendering.

Safety Is Standard

Great Wall is committed to continuously improving the safety of our vehicles. That’s why we incorporate six airbags and the latest Bosch Electronic Stability Program as standard on every model in our line-up.

Statistics show side curtain airbags reduce the incidence of driver death by almost 40 per cent, while ANCAP is on record as stating “no other active safety device has such potential (as ESP) to reduce single car crashes”.

Our engineers adopt the latest CAE design tools to conduct thousands of virtual simulations, supported by full crash tests to develop advanced crash worthiness and integrated safety systems to protect your most precious cargo – your passengers and you.

Great Wall Crash Testing
Great Wall Whiplash crash test
Great Wall Side Impact Testing

Reliability & Durability

Great Wall is committed to providing outstanding durability. We use tried and proven technologies in our utes and reject unproven leading edge technologies.

Using reliability risk analysis, robust design, simulation validation, testing and evaluation, Great Wall’s exhaustive testing regime ensures a product that has reliability and durability built-in.

Great Wall Strength Testing
Great Wall Motors data analysis
Great Wall Crash Testing

Vehicle Dynamics

The Great Wall team of engineers work hard to ensure the highest standard driving dynamics under all conditions. Using a variety of assessments including CAE analysis, software-in-the-loop and hardware-in-the-loop, our engineers deliver a vehicle that provides a smooth, comfortable ride, with high levels of active safety.
Great Wall Motors Vehicle Dynamics
Great Wall Motors Vehicle Dynamic Testing
Great Wall Motors vehicle dynamics

Quiet on the Road

The Great Wall NVH laboratory ensures our vehicles deliver a quiet, comfortable ride. Using vibration noise performance analysis and complete vehicle NVH performance, the team studies key technologies including noise source/vibration excitation identification and separation.
Great Wall Motors Noise Testing
Great Wall Motors Noise Testing Lab
Great Wall Motors quiet on the road

Robotic Body Welding

The Great Wall main body welding production line utilises an internationally advanced production system covering an area of about 67,000 square meters – about three times the size of the MCG! Through state-of-the-art information system management and flexible fixture design, it is possible to manufacture three different car models simultaneously and takes just 10 seconds to transfer from one car model to another.
Great Wall welding robots
Great Wall Welding Robots
Great Wall Welding Robot

Automatic Robotic Painting

The Painting workshop covers an area of 20,000 square meters. Filled with the very latest Japanese and European painting robots, it boasts an hourly production rate of 50 units. It’s also environmentally friendly, with automatic spraying section using the A/C return flow to dramatically reduce energy consumption.
Great Wall Painting Workshop
Great Wall Painting Robots
Great Wall Motors Robotic Spray Painting

Assembly Workshop

The Assembly workshop covers an area of about 86,000 square meters, and is currently the largest workshop in the GWM. It is a flexible production line, realizing mixed production of different car models. Almost 20 million dollars was invested on this assembly workshop, which is capable of producing 250,000 Great Wall units each year.
Great Wall Assembly Line
Great Wall Motors Assembly Line
Great Wall Assembly Workshop

Environmentally Conscious

Constant innovation at Great Wall has resulted in ongoing development of environmentally friendly technologies. By applying energy saving designs and developing ecologically responsive technologies including EV and hybrid powertrains, Great Wall constantly strives to better global emission regulations.
Great Wall Hybrid technology
Great Wall Hybrid Technology
Great Wall Steed

GWM Parts Park

In recent years, GWM has invested heavily in building a parts industry base to design and manufacture numerous auto parts including transmissions, headlamps, steering architecture and braking systems.
Our upstream auto industries form a grand auto industry cluster with an economic scale exceeding 20 billion dollars.

Economic Scale

20 Billion+

GWM Technology Centre

GWM is dedicated to the pursuit of industrial leadership by investing in the continued development of its product. Since 2006, more than $2 billion dollars has been invested directly into new product, and the company has built new R&D centres in China and Japan employing more than 10,000 employees.
GWM Technology Centre is capable of designing and developing passenger cars, SUVs and pickups as well as the powertrains that drive them. These centres have the ability to develop more than 10 unique models simultaneously, covering specialist areas including modelling, engineering design, CAE and test and trial manufacture.



R&D Investment

2 Billion+


Since 2004 Great Wall Motors has received the following recognition…
Top 10 Private Listed Companies
Top 30 Automakers
Top 500 Chinese Enterprises


*Great Wall Motors Australia reserves the right to change the information including, but not limited to the models, prices, colors, materials, equipment or other specifications referred to on this site at any time without prior notice. Always consult your Great Wall Motors dealer for latest specifications, availability and pricing. Images for illustration purposes only - single cab tray and dual cab sports bar may vary. All prices are driveaway. Metallic paint + $495. E&OE.


If you need assistance contact our Customer care department by completing the online form or calling the 1800 114 672 number.


Great Wall Motors Australia